Transportation costs have skyrocketed by 650%! American toy merchants keep their products in China~

A toy's tumultuous journey from China to the United States Taking essential holiday products like plush toys as an example: What difficulties may consumers face if they want to transport them from Ankang, Shaanxi, China to the East Coast of the United States? ① The cost of toys has increased; ② Waiting for the empty container to depart; ③ After arriving at the port of Los Angeles, California, USA, continue to wait; ④ The epidemic has led to a shortage of workers and a significant reduction in transportation capacity. Overall, compared to pre pandemic levels, the total transportation cost of a plush toy has increased by 650% from production to delivery to consumers. All logistics bottlenecks ultimately mean that consumers may need to pay higher prices, and in the aforementioned logistics process, every detail problem is difficult to solve in the short term. Jeremy Siegel, a professor at the Wharton School of Business in the United States, warns that the inflation problem in the United States will be much hotter than expected by the Federal Reserve. Tight supply of goods will inevitably lead to price increases According to foreign media reports, the port of Los Angeles is packed with cargo ships waiting to be unloaded, and toy industry owners can't laugh at the holiday shopping season at the end of this year. Isaac Larian, CEO of global toy giant MGA Entertainment, said that port congestion has been a common phenomenon on the California coast of the United States since at least May. He looks at the ships at sea every day and thinks of toys that have not yet arrived. Delayed unloading may jeopardize whether parents can purchase toys in a timely manner, package them and hide them under the Christmas tree. If they cannot be purchased in a timely manner, these toys may not be available until the end of winter and will be cleared for auction. As a manufacturer of LOL Surprise, Rainbow High, and Little Tikes, MGA currently has sufficient inventory to meet 65% of unfulfilled orders. But Larry said that originally expected sales to grow by 50% this year, but now it is expected to only grow by 18% to 20%. Numerous toy manufacturers are working hard to address the huge bottleneck in global transportation caused by the pandemic, which has worsened due to the blockage of the Suez Canal in March. Larry said that a container that used to cost only $3200 now costs over $20000. And even if the container is unloaded, there are not enough truck drivers to transport these goods.

The Puzzle Toy Market - Global Outlook and Forecast for 2021-2026

According to research and analysis by consulting and intelligence firm Ariston, the global puzzle toy market size in 2020 was 19.2 billion US dollars, and it is expected to reach 31.62 billion US dollars by 2026, with a CAGR growth rate of 7.12% during the forecast period. The process of children learning quickly with the help of puzzle toys is easier, which is expected to drive the growth of the global puzzle toy market. The recent trend of augmented reality (AR) learning toys may drive the demand for educational toys to grow year by year.

Hong Kong's export index fell 9.7 points month on month in the third quarter

Hong Kong, September 14th (Xinhua) - The Hong Kong Trade Development Council announced on September 14th that due to the impact of the global pandemic, Hong Kong's export index in the third quarter of 2021 has softened after five consecutive quarters of growth, falling 9.7 points to 39 on a month on month basis. However, some Hong Kong businesses have indicated that their export business has actually increased due to the pandemic, especially in the electronics and toys sectors. On the 14th, Guan Jiaming, Director of Research at the Hong Kong Trade and Development Council, stated at a press conference that the fluctuating epidemic and soaring freight rates have weakened the export confidence of Hong Kong merchants in the short term. Only about 20% of surveyed Hong Kong merchants expect sales to increase during this year's traditional Christmas consumption peak season. He said that the ongoing pandemic and weak global demand remain key factors affecting Hong Kong's export performance in the next six months. According to a survey by the Hong Kong Trade and Development Bureau, in addition to the epidemic, reducing or canceling orders by buyers, obstructing logistics and delivery, and increasing transportation costs are common problems faced by Hong Kong businesses. However, the demand for electronic and toy products has increased during the epidemic, leading to an increase in the export business of some interviewed Hong Kong merchants. Guan Jiaming said that many Hong Kong businesses are accelerating their digital transformation under the epidemic, including investing resources to expand online sales channels, conducting digital marketing, making good use of cloud management systems, and electronic payments. Faced with various challenges, Hong Kong businessmen generally adopt new business strategies, including expanding the mainland market, expanding online sales, and developing new product categories. In terms of export markets, businesses have more confidence in mainland China and Japan. The Hong Kong Trade and Development Council stated that although the pandemic has dealt a heavy blow to the global economy, it has accelerated the development of smart healthcare, and in recent years, many medical products and services have introduced new technologies. Hong Kong is a hub for medical innovation and research and development, as well as a fundraising center for biotechnology enterprises, and has maintained close ties with the mainland medical market, bringing new opportunities to the healthcare industry in different fields. The Hong Kong Trade and Development Council conducts a quarterly survey of 500 exporters from six major industries in Hong Kong, including machinery, electronics, jewelry, watches, toys, and clothing, to understand their views on the recent export prospects. The high and low indices represent bullish or bearish market conditions, with 50 as the dividing line between prosperity and decline.

The toy market has unlimited potential

With the continuous improvement of people's living standards and the fact that every family is an only child, the consumption of children is relatively generous. Therefore, the potential of the children's consumption market is enormous. In the children's consumer market, toys are a hot topic of consumption. According to Toy Valley, the proportion of children's consumption in household consumption in China continues to increase, and urban children's consumption accounts for a relatively high proportion of total household expenditure. The per capita annual toy consumption of urban children is 35 yuan, and children who do not create value for the time being are quietly driving the consumption of the entire social form. Moreover, nowadays, toys are no longer exclusive to children. With the urgent demand for leisure and entertainment, many young people have become the main force in toy purchases, and the consumer group of adult toys in China is also rapidly expanding. The reporter randomly interviewed 20 young people, and the survey showed that 85% of them also said they would buy toys. Therefore, in the eyes of ordinary people, the small toy market also contains unlimited business opportunities.

The world is instantly quiet, quick tempered babies grind their temper toy recommendation

Catching insects A temper grinding game that I started playing 10 months ago. There is a magnet on the insect catching stick. The mouths of insects are all made of iron. Put the insect into the hole and demonstrate it to the child first. At first, the thing was just like putting bugs in one by one, and then learning to fish. Exercising fine motor skills and hand eye coordination is excellent, and the difficulty is also moderate. The thing that runs wild on the ground can be played quietly for five or six minutes. Animal beading The toy is very interested in animals, so I started choosing animal beads. Mothers can also choose according to their children's interests. It should be noted that smaller children should try to choose larger ones, regardless of the hole in the bead starting from the bead itself. If it is too small, the baby has a risk of swallowing. If Kong is small and difficult, he may easily give up. Your irritable baby may get angry at first because he can't fit in, so you can give him a string first to give him a goal, and he will work harder. Electric fishing This toy has a high difficulty level and is suitable for parent-child play or children to play together. The fish is placed on an electrically rotating plate and will automatically open and close its mouth. When the fish opens its mouth and puts the fishing rod in, you can close your mouth and catch it. When I first started playing fishing games, I was so angry that I had to break the fishing rod because I couldn't catch any fish. But when we sat down to demonstrate how he caught the fish, I found that he could sit quietly waiting for the fish to open its mouth. Puzzle toys Puzzle is a major category of toys, ranging from simple two pieces to complex hundreds of pieces. Children over a year old who are too complex may give up, so try to choose textured, brightly colored, and easy to grip ones. There is a type of puzzle with handles, strongly recommended. Especially suitable for younger children. Clip bead Pinch the beads game is actually a very classic Montessori teaching tool. Use tweezers to clamp beads of different sizes and colors into a box. It exercises the baby's hand eye coordination ability, and mothers can also use this set of toys to guide the baby in recognizing colors and sizes. It is also a toy that can be used for mathematical enlightenment, allowing babies to learn classification and induction.

Chenghai District: Developing Toy Creative Industry and Creating a New Industrialization Demonstration Zone

The just concluded 12th Party Congress of Shantou has outlined a grand blueprint for the development of Shantou in the next five years, pointing out the direction and providing a task book and roadmap for Shantou to embark on the path of "building a strong city through industry" and catch up in the construction of economic special zones in the new era. "The start is a sprint, and the start is the final!" Shantou Daily has launched the "Voice of the Party Congress at the Grassroots" column, focusing on the vivid practice of quickly unifying ideas and consolidating consensus among all levels and departments in the city, and promoting the implementation of the clear goals and tasks of the Party Congress. Stay tuned! Chenghai, the toy capital of China Chenghai is the "toy capital of China" and also the "vanguard" of agriculture in eastern Guangdong. Chenghai District stated that it will quickly implement the deployment of the 12th Party Congress of the city, accelerate the development of the toy creative industry, help build a "three new, two special, and one large" industrial development pattern, accelerate the development of modern agriculture, assist in rural revitalization, and create a new type of industrialization demonstration zone. The Municipal Party Congress proposed the construction of a "three new, two special, and one major" industrial development pattern, which has brought new opportunities for the development of Chenghai's toy creative industry. Recently, Party representative Zeng Fanpeng has visited toy companies multiple times to promote the spirit of the Party Congress and understand the latest developments in the industry. Zeng Fanpeng, a member of the Party Group of Chenghai District Government and Director of Laiwu Management Committee, said, "One of the problems facing the development of Chenghai Toys now is the transformation of the industry, and there is also a strong promotion of the integration of toys with IP, cultural and creative industries, and toys with creativity. The transformation and upgrading of the entire industry must take a new path." The report of the Municipal Party Congress proposes to firmly follow the path of "building a city through industry and strengthening the city through industry", focus on building a more competitive modern industrial system, promote the integration of craft toys and digital creativity, cultivate IP with independent intellectual property rights and original brands with Chaoshan cultural elements, and create a toy creative industry cluster worth over 50 billion yuan. Chaoshan Dragon Dance, China Aerospace, domestic films... These themed products continue to sell well in the building block toy sector of Senbao Culture Company. In 2020, Senbao's annual output value reached 800 million yuan, with about half of its products being IP building block products. Lin Zezhe, general manager of Guangdong Senbao Cultural Industry Co., Ltd., said, "In fact, IP empowerment is really very beneficial to the development of enterprises. We will still dig deeply into our current big country trend IP. In 2022, we will invest more in upgrading the entire capacity, including some equipment updates and iterations. According to our current plan, we should increase the capacity by more than 30% over 2021." There are currently 46400 toy industry market entities in Chenghai District, including 10900 enterprises and approximately 130000 employees. There are 186 toy enterprises above designated size. How to promote the expansion of space, carry out technological innovation, and build a toy creative industry cluster worth over 50 billion yuan has become a key focus of joint consideration by the government and enterprises. Zeng Fanpeng, a member of the Party Group of Chenghai District Government and Director of Laiwu Management Committee, said, "We are also planning to transform some old industrial communities into new toy industry clusters. In July of this year, the district also introduced the Ubisoft Gaodeli Ecological Center project, which mainly serves the development of intelligent robots and artificial intelligence application software." Li Kai, Director and Assistant to the Chairman of Shifeng Cultural Development Co., Ltd., said, "IP is also our direction, and independent research and development is also our direction. The spirit conveyed by this Party Congress can empower and develop the toy industry, which can promote our enterprise to increase its efforts in development."

What are the specific national standards for PVC

National standards for PVC products: 1. GB3806-83 PVC plastic sandals. 2. GB3807-83 PVC microcellular plastic slippers. 3. GB3830-83 Soft polyvinyl chloride calendered film (sheet). 4. GB4085-83 Semi rigid polyvinyl chloride block plastic flooring. 5. GB4219-84 Hard polyvinyl chloride pipes for chemical purposes. 6. GB4220-84 rigid polyvinyl chloride pipe fittings for chemical purposes. 7. GB4454-84 rigid polyvinyl chloride sheet. 8. GB5836-86 rigid polyvinyl chloride pipes and fittings for building drainage. 9. GB6668-86 PVC knitted fabric based foam artificial leather. Children's toys are an indispensable part of children's lives. There are many types of toys on the market now, and there is actually a high risk factor. When parents consider the appearance, do they seriously consider the material of the toys, such as plastic toys? If the material is not up to standard, it is also related to children's health. So, what are the safety standards for children's plastic toy testing reports? Safety testing standards for children's plastic toys Today, the editor will talk about the standards set by the country for plastic toys for children? How to check if children's plastic toys are qualified and safe? When it comes to the inspection of children's toys, we all know that the national mandatory standard GB 6675-2014, National Technical Code for Toys, has made detailed provisions from the risks caused by the ingestion or inhalation of small parts such as overflow, plastic fragments, foam material fragments, to the physical properties such as shape, size, strength, mechanical properties, combustion performance, migration of specific elements and even signs and instructions for use. In addition, the production, sales, import, reporting, complaints, supervision and inspection of children's toys, to the issuance of safety certification test reports and production licenses, and other links have also been clearly described. It can be said that GB 6675-2014, National Technical Code for Toys, has included children's toys from production to consumer rights protection. It has made regulations and also raised important standards for the detection of plastic children's toys. Among all the testing items in children's toys, I believe everyone is most concerned about the testing items for harmful and transferable substances in toy materials. Firstly, the detection items for plasticizers and harmful substances in children's toys mainly include dibutyl phthalate, butyl benzyl phthalate, di (2-ethylhexyl) phthalate, di (n-octyl) phthalate, isononyl phthalate, and isodecyl phthalate. The detection items for heavy metal harmful substances in children's toys mainly include antimony, arsenic, barium, cadmium, chromium, lead, mercury, selenium, etc. The safety of children's plastic toys is actually a responsibility and obligation for toy processing and manufacturing enterprises, and it is also a true consideration for the health and safety of our children, whether it is from the quality control of plastic raw material procurement or from production and processing to finished product manufacturing.

Guangdong Chenghai, known as the "Toy City", seeks to break through through through innovation and upgrading

Chenghai District, Shantou City, Guangdong Province, known as the "Toy Capital of China", has achieved transformation and upgrading from a simple toy processing industry to high-end industries such as creative and cultural industries; At present, an industrial community with professional division of labor and cooperation has been formed, including styling design, raw material supply, mold processing, parts manufacturing, assembly molding, animation products, exhibition trade, and sales transportation. Affected by the epidemic, toy companies have been greatly impacted. In this regard, the local government has increased policy support to assist enterprises in technological transformation, accelerate industrial platform construction, and deepen the expansion of trade markets. By developing market procurement trade and cross-border e-commerce, the local government has stabilized the foundation of foreign trade, facilitated industrial circulation, and constructed a new pattern for the development of the toy industry. It is understood that in the first three quarters of 2021, the output value of the toy industry above designated size in Chenghai District was 9.296 billion yuan. From January to July 2021, the total export of toys in the region was 2.738 billion yuan, accounting for 56.64% of the total export volume.

Welfare for foreign traders, not to be missed

Guided by the strategy of the China Toy and Infant Products Association, fully supported by the Guangzhou Municipal Bureau of Commerce, Dongguan Toy and Infant Products Association, and Shantou Chenghai New Yuexiang Toy Exhibition Hall, Poly Exhibition has organized and planned the 2020 Guangzhou International Toy Exhibition. After nearly 6 months of careful organization and planning, it has attracted nearly 600 manufacturers to sign up for exhibition today, with a reserved booth area of nearly 50000 square meters.

ON TOP is focus on marketing the toys made in Chenghai and driving the industry.

The rapid development of Chenghai toy industry can not be done without the support of the local toy trading platforms. As one of them, ON TOP is focus on marketing the toys made in Chenghai and driving the industry. After years of effort, ON TOP has established a long-term and stable cooperative relationship with over 3,000 toy trading companies, spreading over 100 countries and regions in the world.